The Marshall Plan Free Essays

THE MARSHALL PLAN By the end of World War II much of Europe was devastated. The region’s economic structure was ruined and the devastation to agriculture left millions starving and homeless. During the war, Axis powers targeted the transportation infrastructure, leaving railways, bridges, and roads in a state of severe disrepair. We will write a custom essay sample on The Marshall Plan or any similar topic only for you Order Now Much of the civilian merchant shipping industry had also suffered severe damage. Due to the economic strain placed on the European countries during the war, many had exhausted their treasuries. If not for The United State’s aid in the form of the Lend-Lease program during wartime efforts, this damage would have been much worse and the outcome may have been different. The United States however, did not suffer the same severity of destruction on its own territory. Consequently its massive agriculture and manufacturing base was still intact. For these reasons, The United States saw it necessary to offer goods, services, and monies to any European or Asian country, be it an Allied or Axis power. The U. S. continued providing aid after the war was over. Between 1945 and 1948, the U. S. ent $12 billion in aid to European Nations. The world’s major economies were crumbling and the U. S. realized the global impact. General George C. Marshall introduced a recovery plan in 1947, the European Recovery Plan or ERP. This plan, which later became known as the Marshall Plan, was the primary program for rebuilding and creating a stronger economic foundation for the countries of Western Europe during the post-war era, 1948-1952. The Marshall Plan provided an additional $13 billion in aid to European nations. Post-war relief from the U. S. totaled $25 billion. With a GDP of $258 billion, U. S. post-war investment in foreign countries totaled 10% of its GDP. For all Marshall Plan participants, the economic output was 35% higher in 1951 than the 1938 pre-war era. Poverty and starvation disappeared and Western Europe began two decades of growth in which it saw a drastic increase in the standards of living. This plan was a key element in European recovery and integration. It erased trade barriers and set up institutions to coordinate a global economy. Efforts were made to model European industrial and business practices using the more efficient American models. The Marshall Plan and the Bretton Woods system mandated free trade throughout the region. Through these acts, European nations standardized international exchange rates, set up the International Monetary Fund and the International Bank for Reconstruction and Development, which is now part of the World Bank Group. The European Coal and Steel Community which eventually became the European Union has roots in the Marshall Plan. Today, the term â€Å"Marshall Plan† has become a metaphor for any large scale government program that is designed to solve a specific social problem. It is usually used when calling for federal spending to correct a perceived failure of the private sector. The Marshall Plan has played an integral part in establishing a global economy. References http://www. polsci. ucsb. edu/faculty/cohen/inpress/bretton. html http://www. archives. gov/exhibits/featured_documents/marshall_plan/ http://en. wikipedia. org/wiki/Marshall_Plan#Criticism http://en. wikipedia. org/wiki/Marshall_Plan http://en. wikiquote. org/wiki/George_Marshall#Essentials_to_Peace_. 281953. 29 How to cite The Marshall Plan, Papers The Marshall Plan Free Essays string(128) " purported to involve Soviet subsidies and trade with eastern Europe, became known as the Molotov Plan, and later, the COMECON\." By the end of WWII the political map of the world was distinctly shaped. The former allies in anti-Hitler coalition entered into the era of ideological, military and industrial confrontation the humanity had never a chance to experience before; a confrontation used to be known as the Cold War with its iron curtain, unprecedented arm race and the support of various regimes including those which built their state doctrine on the ideology of terrorism. The political map of the post-war Europe was divided into two political camps, a pro-Soviet Eastern alliance and the Western Europe exhausted by the bloody war. We will write a custom essay sample on The Marshall Plan or any similar topic only for you Order Now The natural disasters of 1947-1947 ruined the agricultural infrastructure of some European countries. Especially damaged was transportation infrastructure, as railways, bridges, and roads had all been heavily targeted by air strikes, while much merchant shipping had been sunk. By and large the small towns and villages in Western Europe had suffered little damage, but the destruction of transportation left them economically isolated. None of these problems could be easily remedied, as most nations engaged in the war had exhausted their treasuries in its execution. With the formation of the confronting political camps the urgent political and economic actions were required first of all to reconstruct the economy of the countries opposed to the pro-Soviet block and secondly, to restrain the further expansion of the Soviet Union in Europe. The Marshall Plan (from its enactment, officially the European Recovery Program (ERP)) was the primary plan of the United States for rebuilding the allied countries of Europe and repelling communism after World War II. The initiative was named for United States Secretary of State George Marshall and was largely the creation of State Department officials, especially William L. Clayton and George F. Kennan. 1 In fact the Plan was offered to the Soviet Union if it accepted certain conditions like the changes in the political system and the outer control. It was understood that the conditions suggested by the US Administration would never be accepted by the Soviet rulers. The general idea of the Marshall Plan presupposed the elimination the tariffs, close economic integration and it could be said that the Plan was the beginning of the Euro integration process which is taking place nowadays. The attitude towards the idea of the European reconstruction was rather controversial in America. First of all such foreign policy was new for the United States and changed the foreign policy of the pre-war isolationism. At the same time the lessons of the WWII showed that the global security could not be provided under the isolationism doctrine. The State Department under Harry S. Truman was dedicated to pursuing an activist foreign policy, but the Congress was somewhat less interested. Originally, it was hoped that little would need to be done to rebuild Europe and that the United Kingdom and France, with the help of their colonies, would quickly rebuild their economies. By 1947 there was still little progress, however. A series of cold winters aggravated an already poor situation. The European economies did not seem to be growing as high unemployment and food shortages led to strikes and unrest in several nations. In 1947 the European economies were still well below their pre-war levels and were showing few signs of growth. Agricultural production was 83% of 1938 levels, industrial production was 88%, and exports only 59%. 2 It was the objective reality that the United States was the only country the economy of which was not seriously damaged by the war and the bipolar nature of the post WWII world needed some action restraining the Soviet influence. The ruinous effect of the WWII was the fertile soil for spreading the Communist ideas and consequently the influence of the USSR which was not limited by the ideology only but by the growing military, political and economic presence. On June, June 5, 1947 Secretary of State George Marshall gave the address to the graduating class of Harvard University in which he stated the preparedness of the United States to give the aid to European countries. The most important provision of the speech was that the Europeans should create their own plan of the economic reconstruction and the United States would finance such reconstruction. UK and France considered it necessary to invite the Soviet Union to join the European program of the post war reconstruction. Such appeal to Stalin would exclude possibly hostility from the USSR on one hand but on the other hand it was clear that the USSR would never accept the offer because the Cold War had already started by that time by the Soviet leaders. The major reason the aid was rejected by the Soviet rulers was that the Plan presupposed the creation of the unified European economy which was incompatible with the command economy of Soviet socialism. The US Administration considered the global economic stability to the guarantee of the political stability and security which was stated in Marshall Plan Speech in Harvard. â€Å"It is logical that the United States should do whatever it is able to do to assist in the return of normal economic health in the world, without which there can be no political stability and no assured peace. Our policy is directed not against any country or doctrine but against hunger, poverty, desperation and chaos. Its purpose should be the revival of a working economy in the world so as to permit the emergence of political and social conditions in which free institutions can exist†. 3 The position of the Soviet Union and it allies towards the Marshall Plan was rather predictable. Soviet rulers considered the Marshall Plan to be an attempt to destroy the Soviet domination in the Eastern Europe. The USSR allies influenced by the USSR, Poland and Czechoslovakia rejected the offered aid. Finland also declined in order to avoid antagonizing the Soviets. The Soviet Union’s â€Å"alternative† to the Marshall plan, which was purported to involve Soviet subsidies and trade with eastern Europe, became known as the Molotov Plan, and later, the COMECON. You read "The Marshall Plan" in category "Papers" 4 Some scholars consider the Marshall Plan to be a milestone and even a starting point on the long term global confrontation known as the Cold War. â€Å"Our analysis of the Marshall Plan will show that it was American policies as much as (and perhaps more than) Soviet actions that finally led to the division of Europe and thus to the Cold War itself. Many historians will feel uncomfortable with this conclusion; and it is certainly not a point of view that is popular with American historians, especially now. Nor should this much surprise us. After all, the Marshall Plan has always tended to receive favorable reviews within the United States—partly because few appear inclined to think critically about an act of generosity involving something close to $13 billion;19 partly because in the context of 1947 the Marshall Plan stood in sharp contrast to its shrill predecessor, the Truman Doctrine; and partly because of the huge reputation of George Marshall, whose role in the Marshall Plan was commemorated by the British government with the scholarships that still bear his name. †5 Cox and Kennedy-Pipe suggest that the Marshall Plan was one of the major reasons of the division of Europe and it led to the Cold War. But this approach looks like that which is a little bit simplified. The confrontation of the USSR and USA was unavoidable no matter what political processes took place in the post WWII globe. First of all the confrontation was originally programmed in the ideological difference of the two systems. Nowadays we can observe the nominally Communist China and Vietnam integrating in the world market economy. The modern economies of China and Vietnam have nothing common with the traditional communist command economy. It could be said that the ideological basis of the modern China and Vietnam contradicts completely to the traditional communist approach to economy when the market and the competition according to classics of Marxism-Leninism are aimed to exploitation of the working class and prosperity of the ruling class. Nobody knows what kind of confrontation would be if the Marshall Plan were not introduced. One of the possible scenarios could be that the Europe remained in ruins, Soviets gained the unlimited influence and the greater part of Europe would get involved into the crazy arm race without any restrictive factor which would lead to the new global conflict. The Marxian ideologists interpreted the Marshall Plan as the manifestation of the US neo-colonial global policy. â€Å"US imperialism has never had need to operate in the traditional manner of the British, French or German imperialisms. These countries had to acquire direct political possession of the colonial areas in order to control, subjugate and exploit them. American imperialism, with its overwhelming capacity to produce, has always used economic penetration as its main weapon of gaining economic and political control over another country. †6 The American Marshall Plan was heavily criticized both in the United States and abroad. The opinions ranged from â€Å"the betrayal of the American interests† to â€Å"the attempt of global domination† but there was no any reasonable alternative suggested. The political aim of the Marshall Plan as it was stated above was to restrain the Soviet expansion and influence in the post War Europe and the entire world. The United States and the USSR were two global superpowers which defeated the Hitler block. At the same time as it was stated above they have basic system ideological differences which in their essence were incompatible. The United States and the USSR were destined to confrontation due to such differences. The first post – war political initiative of the USSR was the creation of the pro-Soviet block in Europe. Germany, Italy and Japan were destructed and demoralized to oppose the growing Soviet influence. The spread of the Soviet influence created the real threat to the entire world. What is more, the situation looked like paradox because the United States assisted to strengthen the position of its ideological opponent in the world. Due to its geopolitical position the United States could not provide the symmetric political presence in Europe. The Great Britain ran its traditional isolationist policy. France was not economically and politically strong enough to oppose the Soviet influence. â€Å"If Russia came to control Europe and Asia, this control could be founded only on communist dictatorships maintained against the will of the majorities of the peoples. The mere existence of a great free country like our own, to which anti-Soviet forces could gravitate, would then be a major danger (even more than it is today) to the security of the Soviet political structure. For this reason, the Russians would inevitably focus the full force of their economic and military power upon the destruction of our society, with a view to establishing here a regime subservient to themselves which would make no further trouble for them. They would hope that in this way the conscience of the world could be finally silenced†. 7 Such attitude towards position of Russia was a little bit exaggerated especially when Mr. Kennan said about the direct Russian aggression against the United States but still it indicated the real threat of Russian influence in the world. It is worth reminding that Mr. Kennan spoke about the Soviet threat to American society in 1948 when there were only two dominating military and political forces in the world, the USA and the USSR, one of which started forming the military and political block risking the superpower global balance. It is worth noting that the initial confrontation of the superpowers was the battle for minds. The Europeans with their destructed economies had the options to choose either the ideology of Communism with its dictatorship and command economy or find the way to rehabilitate their post-war economies on the basis of free market and the United States entered this battle for the sake of the Europeans. The post-war situation is similar to that of nowadays when the United States faces the problem of battling the global terrorism including the economic measures. As Gordon O. F. Johnson notes â€Å"Today we are fighting for the minds of those throughout the world who are inclined to support and sympathize with international terrorists. Just as the aim of the Marshall Plan was to â€Å"drain the swamps† where communism was drawing support, so we today must â€Å"drain the swamps† where international terrorism recruits and draws its support. †8 The outcomes of the Marshall Plan are of great significance for Europe and entire world. The most important of them is that the United States and the civilized community introduced and implemented the unprecedented tool of collective reconstruction. It is worth mentioning that the post-war European economies were rehabilitated by the Europeans themselves with the assistance of the United States. The essence of the Marshall speech at Harvard was that the European countries were supposed to reconstruct their countries themselves and the United States was not supposed to interfere into this process. That is, the United States provided only the tools for reconstruction without imposing any dictatorship. Another important outcome of the Marshall Plan was that the former enemies in the World War II succeeded to join their efforts in building the new Europe taking away the political, economic and ideological disagreements of the former enemies in the bloodiest war of the human history. The Marshall Plan apart from its economic value became the factor consolidating Europe. â€Å"The objective of the Marshall Plan was not to solve the problem of poverty by handouts and welfare systems, but rather to foster successful enterprises which would create productive jobs with a genuine future. Jobs and a strong middle class were key to fighting communism. They were key for Europeans to rebuild from the rubble and offer hope for their youth who were the most susceptible to the message of international communism. †8 The history of the mankind knows a lot of examples when the political and economic actions were imposed from outside. The Marshall Plan gave the brilliant example when the effective assistance program had the local character. It was taken as fair and sincere action because of its transparency and the complete lack of the outer dictatorship. It had a great ideological value as well indicating that people of the countries which were completely destructed by the devastating war were able to rehabilitate their economies and rebuild their home countries. Citation 1. Wikipedia 2. Ibid 3. Text of the Marshall Plan Speech 4. Wikipedia 5. Cox and Kennedy-Pipe 6. Homer Paxon 7. George F. Kennan 8. Gordon O. F. Johnson 9. Ibid Bibliography †¢ Marshall Plan, Wikipedia, available at http://en. wikipedia. org/wiki/Marshall_Plan#searchInput, retrieved 9. 11. 2006 †¢ Text of the Marshall Plan Speech, available at http://www. marshallfoundation. org/marshall_plan_speech_harvard. html#top, retrieved 9. 11. 2006 †¢ Cox and Kennedy-Pipe, The Tragedy of American Diplomacy? Rethinking the Marshall Plan, available at http://www. polisci. ucla. edu/faculty/trachtenberg/cv/jcws(marshall%20orig). pdf, retrieved 9. 11. 2006 †¢ Homer Paxon Marshall Plan: Road to Conquest Analysis of the American Way of Imperialism, From New International, Vol. 14 No. 5, July 1948, pp. 138-143. , available at http://www. marxists. org/history/etol/newspape/ni/vol14/no05/paxon. htm#top, retrieved 9. 11. 2006 †¢ George F. Kennan on the Strategic Background, available at http://www. marshallfoundation. org/marshall_plan_information. html, retrieved 9. 11. 2006 †¢ Gordon O. F. Johnson, Lessons for Today from the Marshall Plan, CIPE. ORG Feature Service: Technical Paper Series January 2002, available at CIPE. ORG, retrieved 9. 11. 2006. How to cite The Marshall Plan, Papers

Tourist destination of Sydney-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Tourist Destination of Sydney. Answer: Background of Sydney Opera House The Sydney opera house is considered as the Multi Avenue performing art centre. It is the one of the wonder of the world. It is the tourist destination which is most recognizable building in Australia. It is the icon of the creative and technical achievement of Australia. The main location of it is on Bennelong point which is having excellent harbour setting. It took more than 16 years to build. Australian tourist destination has been categorized into two areas international tourism and domestic tourism. The famous Australian tourist destination includes the cities of coastal which is situated in Sydney and Melbourne. Swot analysis of Sydney Opera House Strength of Sydney Opera house Well known place: Opera is well known tourist attraction place in Australia due to its theatrical art forms and along with that it has deeply emotional theater experience. It is the place which motivates so many people to develop impressive international career (Armstrong, Adam, Denize, Kotler, 2014). Major companies: opera has so many companies in which four are major. Along with that it has three state companies involving the state of Perth, Brisbane and Adelaide. Training and performance opportunities: All the major companies of opera are providing the opportunities to young generations singer. The facilities of tertiary training also exist is all major music conservatoriums nationally. Tourist attraction place: it is the place where most of tourist wants to visit. It is attractive tourist place in all over the world. it produces more than 7 million tourist visiting. Revenue generation: due to opera house, revenue of Australia is generated in huge manner. It is the strength point for Australia. It is valued by the citizen of Australia. Weaknesses of Sydney opera house Lack of hotels: it is the most attractive place and so many tourists come from different place even out of country, so it is necessary to have the hotels nearby Sydney opera house. Dependency: it is the place which is dependent on the seasonal changes during the year. The ticket of opera house is very high which is not possible for everyone to afford. Inadequate backstage facilities: it has been observed that the backstage facilities are not good and the pit of orchestra is cramped. The stage of opera house is not able to produce a quality sound of orchestra (Grnroos Gummerus, 2014). Lack of advertising: Sydney opera house is the leading place in all over the world. Still, it has some issues regarding advertising. Opportunity of Sydney opera house: Initiate the plan of workshop: opera house can do work on workshop. It will be the opportunity for opera house to introduce itself by showing its quality in all over the world. It will enhance the interest of people towards dance and drama and enhance the number of visitors (Pike Page, 2014). Cultural tourism: promotion of the art is considered as the contribution of cultural tourism to economy. Public education: it will be the opportunity to the Opera house to aware about the facts of opera house; it will reduce the adverse impact of people on opera house. Threats of opera Sydney house Lack of training: opera house is known by its theater and arts. Due to lack of training, artist would not perform in well manner. Lack of opportunities: lack of opportunities for new artist to work in opera will reduce the impact of opera house. Target profile The market segmentation of Sydney opera house is basis on geographical, demographic, behavioral and psychographic. Sydney opera house is attractive place in all over the world. In the order of geographical, it attracts number of people from all over the world (Li, Wong, Kim, 2017). Demographic is the important element for market segmentation of Sydney opera house because it covers income, gender, family size, income and education. Opera house has distinguished its target as per level of tourist. it is the place which values those person who are able to perform theatrical or art. Opera house can divide its market segmentation on the basis of occasion, benefits, loyalty status and the attitude towards destination place References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Pearson Australia. Ghorbani, A., Raufirad, V., Rafiaani, P., Azadi, H. (2015). Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran. Tourism Management Perspectives, 16, 290-297. Grnroos, C., Gummerus, J. (2014). The service revolution and its marketing implications: service logic vs service-dominant logic. Managing service quality, 24(3), 206-229. Li, J., Wong, I. A., Kim, W. G. (2017). Re-segmenting a gaming destination market: A fresh look at Mainland Chinese tourists in Macau. Journal of Vacation Marketing, 23(3), 205-216. Pike, S., Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism management, 41, 202-227.

Marketing Persuasive Essay Example For Students

Marketing Persuasive Essay ?NAME:Article Applying to MarketingThe article I am writing the essay on ?Is The Tech Out Of Steam?, it can befound on pages 30 32 in the March 15, 1999 issue of Business Week. The articlewas about how the demand and profits for the computer industry might beslipping. This opinion began being felt on Feb. 16th when Hewlett-Packard Co. and Dell Computer Corp. announced quarterly results were down. Thatdisappointed Wall Street and their stock prices were punished. Many researchcontinues to point out that this industry might be on its way down, in terms offinancial gain. The industry will always be alive and kicking, but as prices continueto drop, profits will drop as well. That is a good thing for consumers, but a badthing for businesses. Although the research continues to point out the decline,nobody is predicting this to be a long-term slowdown or a significant fall indemand for high tech gear. Corporate demand for PCs is dwindling, therefore inorder for companies to sell, they must lower their prices. The price for a top of theline PC continues to drop. Every time Intel produces a new processor, they freezethe market. When Intel introduced its new Pentium III, they advertised it cheaperthan their previous Pentium II. Consumers seeing that wont pay top dollar forPCs anymore. That is one of the main reasons the ind ustry is at a lull. The onlycompanies that seem to be prospering are those whose main focus is the Internet. Those companies will continue to prosper as the Internet becomes (already is) themain focus of communication. This article can relate to class many different ways. Not only in differentways, but also areas. The fact that the computer industry profit margin is at a low,is supported by a lot of research. This research is quantitative in that, it is given inpercentages and statistics. For example, A survey for top corporations by marketresearch firm Forrester Research Inc, shows they plan to raise informationtechnology spending by just 1% this year, down from 4% in 1998. Thisquantitative research that is shown throughout the entire article is also primarydata. Unlike the law of diminishing demand which relates to most of the businessworld, the demand for computers is falling, as is the price. The graph on the firstpage on the article clearly shows that the first-quarter PC sales is down halfcompared to 1996. Then in the article it says the pricing pressure is spreadingwhere sub $1000 PCs are ruling. Pentium also shows an example of a productline. Their Pentium II and Pentium III processors are only a few in a line of 10 orso. Finally, the last thing that relates to class is how Intel acts as a reference groupand/or group leader to the entire market. It says in the article that when Intelreleases a new processor, the entire market freezes. That just shows that manycompanies basically stop and watch the Intel product through the market in itsearly stages. Business Reports

Understand how health and safety legislation is implemented in the health and social care workplace free essay sample

Assignment Front Sheet Qualification Unit Number and Title Pearson BTEC Level 4 HND Diploma In Health and Social Care Student Name Unit 3: Health and Safety in the Health and Social Care Workplace Assessor name: Christine Pratt Date of Issue Completion date 27/01/2014 18/04/2014 Student No. Submitted on Assignment title Learning Outcome Learning outcome Assessment criteria LO1 Understand 1. 1 how health and safety legislation is implemented in the health and social care workplace 1. 2 1. 3 In this assessment you will Task have the opportunity to No. present evidence that shows you are able to review systems, policies and 1Â  procedures for communicating information on health and safety in the health and social care workplace in accordance with legislative requirements Evidence (Page no) assess the responsibilities in 1 a specific health and social care workplace for the management of health and safety in relation to organisational structures analyse health and safety 1 priorities ap propriate for a specific health and social care workplace. We will write a custom essay sample on Understand how health and safety legislation is implemented in the health and social care workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Understand 2. 1 the ways in which health and safety requirements impact on customers and 2. 2 the work of practitioners in the health and social care workplace 2. 3 2. 4 LO3 Understand the monitoringand review of health and safety in the health and social care workplace 3. 1 3. 2 3. 3 analyse how information from risk assessments informs care planning for individuals and organisational decision making about policies and procedures analyse the impact of one aspect of health and safety policy on health and social care practice and its customers discuss how dilemmas encountered in relation to implementing systems and policies for health, safety and security may be addressed analyse the effect of noncompliance with health and safety legislation in a health and social care workplace explain how health and safety policies and practices are monitored and reviewed 2 analyse the effectiveness of health and safety policies and practices in the workplace in promoting a positive, healthy and safe culture evaluate own contributions to placing the health and safety needs of individuals at the centre of practice. 3 2 2 2 3 3 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student Signature: Date: 2 In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades. Grade Descriptor Indicative characteristic/s Contextualisation M1 Identify and apply strategies to find appropriate solutions Effective judgements have been made M2 Select/design and apply appropriate methods and techniques A range of sources of information have been applied M3 Present and communicate appropriate findings Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used D1 Use critical reflection to evaluate own work and justify valid conclusions Conclusions have been arrived at through synthesis of ideas and have been justified

How to Display Menu Item Hints in Delphi Applications

How to Display Menu Item Hints in Delphi Applications Use specific coding language to program Delphi applications to display a hint, or tooltip, when the mouse hovers over a menu component. If the ShowHint property is set to true and you add text to the hint property, this message will be displayed when the mouse is placed over the component (a TButton, for example). Enable Hints for Menu Items Because of the way Windows is designed, even if you set the value for the hint property to a menu item, the popup hint will not get displayed. However, the Windows start menu items do display hints. The favorites menu in Internet Explorer also displays menu item hints. It is possible to use the OnHint event of the global application variable in Delphi applications to display menu item hints in a status bar. Windows does not expose the messages needed to support a traditional OnMouseEnter event. However, the WM_MENUSELECT message is sent when the user selects a menu item. The WM_MENUSELECT implementation of the TCustomForm (ancestor of the TForm) sets the menu item hint to Application.Hint so it can be used in the Application.OnHint event. If you want to add menu item popup hints (tooltips) to your Delphi application menus, focus on the WM_MenuSelect message. Popup Hints Since you cannot rely on the Application.ActivateHint method to display the hint window for menu items (as menu handling is completely done by Windows), to get the hint window displayed you must create your own version of the hint window by deriving a new class from the THintWindow. Heres how to create a TMenuItemHint class. This is a hint widow that actually gets displayed for menu items! First, you need to handle the WM_MENUSELECT Windows message: type TForm1 class(TForm) ... private procedure WMMenuSelect(var Msg: TWMMenuSelect) ; message WM_MENUSELECT; end...implementation...procedure TForm1.WMMenuSelect(var Msg: TWMMenuSelect) ;var  Ã‚  menuItem : TMenuItem;  Ã‚  hSubMenu : HMENU;begin inherited; // from TCustomForm (so that Application.Hint is assigned) menuItem : nil; if (Msg.MenuFlag $FFFF) or (Msg.IDItem 0) then begin if Msg.MenuFlag and MF_POPUP MF_POPUP then begin hSubMenu : GetSubMenu(Msg.Menu, Msg.IDItem) ; menuItem : Self.Menu.FindItem(hSubMenu, fkHandle) ; end else begin menuItem : Self.Menu.FindItem(Msg.IDItem, fkCommand) ; end; end;  Ã‚  miHint.DoActivateHint(menuItem) ;end; (*WMMenuSelect*) Quick info: the WM_MENUSELECT message is sent to a menus owner window when the user selects (but does not click) a menu item. Using the FindItem method of the TMenu class, you can get the menu item currently selected. Parameters of the FindItem function relate to the properties of the message received. Once we know what menu item the mouse is over, we call the DoActivateHint method of the TMenuItemHint class. The miHint variable is defined as var miHint : TMenuItemHint and is created in the Forms OnCreate event handler. Now, whats left is the implementation of the TMenuItemHint class. Heres the interface part: TMenuItemHint class(THintWindow)private activeMenuItem : TMenuItem; showTimer : TTimer; hideTimer : TTimer; procedure HideTime(Sender : TObject) ; procedure ShowTime(Sender : TObject) ;public constructor Create(AOwner : TComponent) ; override; procedure DoActivateHint(menuItem : TMenuItem) ; destructor Destroy; override;end; Basically, the DoActivateHint function calls the ActivateHint method of the THintWindow using the TMenuItems Hint property (if it is assigned). The showTimer is used to ensure that the HintPause of the Application elapses before the hint is displayed. The hideTimer uses Application.HintHidePause to hide the hint window after a specified interval. Using Menu Item Hints While some might say that it is not a good design to display hints for menu items, there are situations where actually displaying menu item hints is much better than using a status bar. A most recently used (MRU) menu item list is one such case. A custom taskbar menu is another.

Global Marketing Strategy Assignment Example | Topics and Well Written Essays - 3000 words

Global Marketing Strategy - Assignment Example The second part of the study will be discussing the experience of 24/7 Stop as the primary provider of non-food commodities in the country. This part of the study will be covering the existing strategies that 24/7 Stop is engages in, such that they stay on top of the non-food retail industry. The paper will compose of the analysis of the company itself as well as the industry that it thrives in, particularly the non-food sector of the retail industry. The tools to be used in this examination include the analysis; analysis of its PEST and Porter's Diamond Model . The last part of the study will consist of a set of recommendations formulated by the researcher based on the results of the tools used in the analysis of the industry and the company. Thailand has done remarkably well since the beginning of the economic reform movement in 1978 (Wu, 1996). Between 1979 and 1995, Thailand's GDP grew at an average annual rate of 9.5 percent. Thailand's exports grew even faster and Thailand now ranks among the world's top 10 exporting economies. Moreover, Thailand's entry into the WTO will make Thailand's door even more open. Both foreign investment and foreign trade are expected to increase (Chow, 2000). Foreign firms will begin to penetrate Thailand's financial and telecommunication sectors. Trade will increase in both directions and Thai tariffs will be lowered and Thai goods will have better access to world markets open to members of the WTO. Using foreign competition to stimulate the domestic economy is a major objective in seeking to join WTO, as explicitly stated by the government Bangladesh has become a pioneer in the international garments industry as she is a major exporter of garments in the world which is very helpful in the country because it contributes not only to the country's GNP but also for a number of reasons like for example it had created a number of jobs. The country had created many new jobs of about 1.5 million, mostly for women - have been created by the country's dynamic private ready-made garment industry, which grew at double-digit rates through most of the 1990s. Despite the country's politically motivated general strikes, poor infrastructure, and weak financial system, Bangladeshi entrepreneurs have shown themselves adept at competing in the global garments marketplace. Bangladesh's exports to the U.S. surpassed $1.9 billion in 1999. Bangladesh also exports significant amounts of garments and knitwear to the EU market. The country has done less well, however, in expanding its export base-garments account for more than three-fourths of a ll exports, dwarfing the country's historic cash crop, jute, along with leather, shrimp, pharmaceuticals and ceramics (Bangladesh Garment and Exporters Association, 1997). Bangladesh' overview in their economy has made significant strides in that sector since her independence in 1971. Although the economy has improved vastly in the 1990s, Bangladesh still suffers an image crisis due to her civil war period of early 1970s. Despite major impediments to growth like the inefficiency of state-owned enterprises, a rapidly growing labor force that cannot be absorbed by agriculture, inadequate power supplies, and slow implementation of economic reforms, Prime Minister Sheikh HASINA Wajed's Awami League government has made some headway improving the climate for foreign investors and liberalizing the capital markets; for example, it has negotiated with foreign firms

Integrated Marketing Communications Plan Assignment

Integrated Marketing Communications Plan - Assignment Example Besides food, gift items are also sold by the business to the customers for their special occasions. It is essential for every business to market their products in order to boost sales. Marketing is vital for creating customer awareness and to pull the customers towards the commodity (Armstrong & Kotler 2005, pp.10). Strategies and Tactics Market Segmentation The primary target audiences of Ann’s Pantry are the families who belong to the elite class who can visit the place for recreational purposes and for celebrations such as private parties. The secondary target audience of Ann’s Pantry is the youth who belong to the upper class and those who can spend money on parties. The youth love to party and especially at places which have good scenic beauty and attractions. The main attractions of Moelfre need to be communicated to the people to increase demand. These include coastal footpath, Royal Charter and Moelfre lifeboat which the people can enjoy (Kashani, et.al. 1999, pp. 10). Characteristics The characteristics of the audience are that they belong to elite class, they live a lavish lifestyle and they like to try new things. These people love to enjoy during their spare time for which they are also willing to spend heavy amounts. The characteristics of the primary market differ from the secondary market because of the lifestyles since the youth are more fun loving, their choice of food and music and style of arranging parties differ from families. Benefits 1. A variety of foods is offered at Ann’s Pantry 2. People can also arrange parties; however, due to issues with regards to space, only thirty people can be adjusted at one time. 3. The quality of food is very good because of quality of raw materials used. 4. The three main attractions at Moelfre include coastal footpath, Royal Charter and Moelfre lifeboat. Goals and Objectives To make Ann’s Pantry successful, certain communication goals and objectives have been planned for three years. These goals are realistic which means that they are rational and they can be achieved within the time period of three years that have been defined. 1. Brand Awareness - Since Ann’s Pantry s located in a village, therefore, awareness with regards to the brand needs to be created. This is important because customers should know about it for them to visit the place (Dunbar & McDonald 2004, pp. 200). 2. Consumer Attitude - It is essential for the customers to develop positive attitude towards Ann’s Pantry and this is because this will enable them to spread good thing about it through word of mouth which will increase sales in the long-run. 3. Consumer Satisfaction - When customers visit Ann’s Pantry, it must be ensured that they are fully satisfied. A customer who is dissatisfied is more prone to spread negativity of the business which creates a negative image of the business. 4. Market Share - The aim should be to double the market share within three years, and for this, customer awareness must be improved and their level of satisfaction must be enhanced (Barker 2008, pp. 150). 5. Sales and Profit - Increasing market share by double digits will increase sales and profits too. Proposed IMC Program Promotional Tools In order to communicate the message and to involve the primary and the secondary customers, the online promotional tools which will be used by Ann’s Pantry that include the following. 1. Contest –